Hi, I’m Katie.

Welcome to my portfolio, I have tried to capture all the exciting things I have accomplished in my career but let me try to sum up my professional brand of who I am in a single sentence...

I am a creative problem-solver who leads by doing.

Branding

I believe a strong brand foundation shapes the overall customer experience through consistency and by building trust. What I've Created ⟶

Purpose: Vision and Value
Voice: Content Strategy and Messaging
Visuals: Design System and Identity
Personality: Advocacy and Equity

Leadership

Leading by doing is the underlying foundation of my leadership style and centers around data, people, processes, and tools. How I think ⟶

Data: Research and Positioning
Processes: Methods and Channels
People: Team Structure and Management
Tools: Marketing Technology Integration

Positioning

Embracing marketing as an extension of the physical brand has the power to elevate the customer journey. When + Where to Market ⟶

Research: Audience and Segmentations
Tactics: Inbound and Outbound
Operations: Budget, ROI, and Vendors
Measurement: Attribution and Performance

Career Timeline

Resume

Brands Impacted

More Projects

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Been missing the office so decided to pop in to the city today. #chicago #wrigleybuilding

It feels like summer this weekend so naturally we had to get out and enjoy it! #ebike

I love getting cards from Grandpa Bill!!! Look at this throwback from 1995. Thank you @cpbill

How time flies! Hard to believe it’s already been 5 years of marriage and I still love you more every day! 5 years down forever to go! Happy anniversary My Love❤️est. 5.5.16

Just finished my last book of 2020 didn’t quite make it to 275 but got really close. #reading #goalsfor2021

Went to see the 2020 holiday lights at the arboretum. #quarantine #christmas

I’ll never get tired of this view in the morning. #sunrise

Spent the day getting into the #Christmas spirit. #christmasdecor #christmastree

Day 1 of #staycation 2020 was a great success! Played mini golf with Mom and Dad, had a great outdoor Italian dinner followed by Graham's ice cream, and of course we ended the night in the hot tub! Great day ❤️

Dax was being too #cute. I couldn't resist doing a photoshoot #goldenretriever

Changed out all my wreath ribbons today!! The warm weather inspired some pink flower print 🎀 .... https://www.etsy.com/shop/BrassDoorWorkshop

Happy mother's day to my bird watching, flower growing, volunteering, adventurer of a mom! Love you always 💜 @sallyshawsheahan

It's #cincodemayo but more importantly it's our 4 year wedding anniversary! Here are some out takes from the day we said I DO.

Today we built a rock #garden (with a fountain), ripped out 2 huge bushes, transplanted 3 hostas, planted 4 new clamtises, planted 5 butterfly bushes, and 6 new boxwoods. #planting

Mom and Dad hopped by with an #easterbasket since we are in #quarantine #easter2020

#latergram of my #workfromhome life and Drakers #livinghisbestlife🐶 in #quarantine

Working from home is exhausting even for #drakeanddax. Remember to disconnect and #relax outside of working hours! #mentalwellness #lazydog

Sharing another fun activity if your #bored ... Look through your old pictures and make a #photoalbum with all those great #memories #makesomething

Sharing another day of something fun to do if your #bored ... Try getting out a #coloring book. You are never too old to color.

Using my downtime to look back at #hobbies I have lost touch with. I drew this over a decade ago and I don't have #charcoal pencils anymore but for those of you who are bored... remember there is always something to create! #drawing #makesomething

A Few Fast Facts

Blog

I work out of Geneva, IL. I start my day with a triple shot of espresso (Intelligencia Black Cat is my coffee of choice). I have two dogs, Drake Cook and Dax Adams. My favorite dessert is dark chocolate-covered strawberries. I have a phobia of spiders. I read my kindle religiously. I recently took up golfing and quickly become addicted. I have a pretty rad vinyl collection that my father passed down to me. I married the love of my life in Mexico on Cinco de Mayo. My favorite color is pink.