Brand strategy
When I joined Paylocity there was no brand guide, so I wrote one: why the brand exists, how it sounds, how it looks. No random acts of branding.
Brand and growth marketing executive
I build the brand and the pipeline behind it.
Director of Growth and Marketing at MediRoutes, where I own the full revenue funnel. I came up through design, and I still design identities and build AI tools.
See the workstart with ModuleQ
- lower customer acquisition cost at MediRoutes, 2025 to 2026
- ~90%
- brands worked with, from startups to global enterprises
- 45+
- in Microsoft partner funds, secured at Hitachi Solutions
- $1.25M+
Selected work
the ones I'd talk about over coffeeCareer and life
- Work
- Launch
- Recognition
- Education
- Life
- Community
2026 · NEMTAC
Best in Show
Best in Show at NEMTAC, with MediRoutes.
2026 to now · MediRoutes · Head of marketing
Director of Growth and Marketing
Own the full revenue funnel. Cut customer acquisition cost nearly 90%.
2025 · Independent Consultant · Head of marketing
Fractional CMO and Creative Director
Wrote the positioning for Reimagine Consulting. Directed and designed brand and creative for agency clients.
2024 to now · Geneva Women's Club
Volunteer
Community volunteering close to home.
2023 · ModuleQ
Unprompted AI™
Coined Unprompted AI™ to name ModuleQ's category, and filed it as a trademark.
2023 · ModuleQ · London Stock Exchange Group
The LSEG partnership
Led the sales enablement that let LSEG's sellers sell ModuleQ as LSEG AI Alerts. It set up our pivot to banking.
2023 · Family
Our son was born
He loves Legos, Hot Wheels and Mario Kart.
2022 · Marketing Software, CMS for Marketers
HubSpot certifications
Certified in HubSpot marketing and CMS.
2021 · ModuleQ
ModuleQ brand relaunch
Relaunched the ModuleQ brand in under eight weeks.
2021 to 2025 · ModuleQ · Head of marketing
Director, Brand and Marketing
Coined and trademarked Unprompted AI™. Built the campaigns behind the Barclays and Wells Fargo wins.
2020 · Microsoft Partner Awards · Fifty Five and Five
Two marketing awards
Modern Marketing IMPACT Award finalist, Microsoft Partner Awards. Top 50 in Digital Marketing Excellence, Fifty Five and Five.
2020 · Hitachi Solutions
Digital Compass and the global website
Launched Digital Compass, 18 solution offerings in 6 areas of digital transformation, and relaunched the global website, built in house.
2019 to 2021 · Hitachi Solutions · Director
Director, Brand and Marketing Strategy
Merged four teams into one team of 12 and kept all 12. Secured over $1.25M in Microsoft partner funds.
2018 · Capax Global
Capax brand refresh
Published the refreshed Capax design and brand guidelines.
2018 · Geneva, Illinois
Moved to Geneva
Our home in Geneva, with family a walk away.
2017 to 2018 · Capax Global · Director
Director, Brand and Creative
Led the Capax Global rebrand as creative director: guidelines for language, visuals and use, and the training to make them stick.
2017 · Paylocity
Paylocity brand guide
Built Paylocity's first brand guide, and wrote and illustrated the training that rolled it out.
2016 to 2017 · Paylocity · Art director and manager
Senior Marketing Designer and Brand Manager
Wrote and designed the refreshed Paylocity brand strategy and visual identity guidelines.
2016 · Boeing
The centennial issue of Frontiers
Art directed the 100-page issue for Boeing's 100th year, 185,000 copies.
2016 · Family
Married Dan
Dan is a designer too. I am the first review on anything he makes.
2016 · Our dogs
Dax joined us
And then there was Dax.
2015 to 2016 · AIGA Chicago board
Partnership Chair
An AIGA member since 2010, then partnership chair on the AIGA Chicago board of directors.
2015 · Boeing
Brand Focal and Brand Ambassador
A Brand Focal from 2014, then a Brand Ambassador on the Brand Champion team in 2015.
2015 · Our dogs
Drake joined us
Dog number two.
2014 · Boeing
Frontiers redesign
Templated the magazine's department pages and cut design time per issue in half.
2013 to 2016 · Boeing · Art director and manager
Art Director
Art directed and designed Boeing Frontiers, circulation over 200,000. Youngest Brand Focal on the Brand Steering Committee.
2012 · Our dogs
Rockwell joined us
Our first dog.
2012 · Chicago's suburbs
Moved to Chicagoland
Moved north for the agency work, and stayed.
2011 to 2013 · Fleishman-Hillard, Culture22, Frey Design Group · Designer
Associate to Lead Designer
From associate to lead designer, across three agencies.
2011 · Missouri State University
Bachelor of Fine Arts, Design
Graduated cum laude, with a minor in art history. Dean's list every year, Phi Eta Sigma and Students in Design.
2011 · Image & Design Exhibition · Boeing
Two student design honors
Second place at the Image & Design Exhibition for a candy identity, and Boeing brand ambassador recognition six weeks into my internship.
2010 · Infurmation.org international poster competition
Special Commendation
A special commendation for my Design Against Fur poster.
2010 to 2011 · Infuz, Discovery Center and Boeing · Intern
Design Intern
Three internships across agency, nonprofit and in-house design.
2010 · A self-published book
Remembrances
Wrote and designed a self-published book that raised money for the Alzheimer's Association.
2009 to 2011 · Missouri State University, Art and Design · First jobs
Computer lab monitor
Ran the art and design computer lab through my last years of college.
2009 · Missouri State University
Study abroad in Florence
Art history and drawing in Florence, with stops from Venice and Rome to Cairo and Athens.
2007 · Springfield, Missouri
Moved to Springfield
Moved to Springfield for design school at Missouri State.
2007 · Hazelwood West High School
High school diploma
Graduated with the PTA and A+ Tutoring scholarships, then on to design at Missouri State.
2006 to 2007 · Hazelwood West High School
Yearbook editor
Editor of the yearbook my senior year. Layout before I knew the word.
2006 · St. Louis County Library, Prairie Commons Branch · First jobs
Library page
Shelving books at my local library.
2005 to 2006 · Handyman True Value Hardware · First jobs
Cashier
My first job, at 16.
2003 to 2007 · Hazelwood West High School
Student council
All four years of high school.
2003 · Hazelwood West High School
National Honor Society
In from ninth grade, and on the honor roll all four years.
2001 to 2007 · Youth group
Mission trips
Six trips with my youth group, from West Virginia to South Dakota, and to Louisiana after Hurricane Katrina.
2000 to 2002 · Seventh and eighth grade
Honors choir
Two years in honors choir.
2000 · Diversity Poster Contest
Second place, diversity poster contest
My first design prize.
1999 · Fifth grade
Young Author Award
Writing first, long before design.
1997 · Third grade
Best cursive handwriting
My first award. The handwriting stuck.
1988 · St. Louis, Missouri
Born in St. Louis
My roots are in St. Louis.
How I work
Process
I define the problem before I design anything: who it is for, what is in the way, what others have tried. Then I sketch, critique and iterate.
Team leadership
I lead as a player-coach, in the work beside my team. At Hitachi Solutions I merged four teams into one team of 12 and kept all 12.
Measurement
I learn the attribution model first. Then I report what the business pays for: pipeline, conversion and the cost to win a customer.
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