Goal: Redesign, redevelop, and relaunch the Hitachi Solutions website.
Responsibility: I acted as the creative and marketing director on this global website project. Managing the design and marketing project team I build the technical transformation strategy, design system, and overall content strategy. This project was built internally saving the organization 70% of the cost of building through an agency. This site was launched globally in March 2020.
Goal: Develop, educate, and implement a consistent brand identity, from logo creation to image usage guidelines and voice guidelines.
Responsibility: I acted as the creative director on the rebranding project. As part of the design and marketing team I implemented and managed the branding system including guidelines around language (voice), logo usage, photography, colors, typography, iconography and a grid system. Once the system was developed I launched a company wide training course around the brand identity and how to use the brand effectively.
Goal: Develop, educate, and implement a consistent brand identity, from logo creation to image usage guidelines and voice guidelines.
Responsibility: I acted as the creative director on the rebranding project. As part of the design and marketing team I implemented and managed the branding system including guidelines around language (voice), logo usage, photography, colors, typography, iconography and a grid system. Once the system was developed I launched a company wide training course around the brand identity and how to use the brand effectively.
Goal: Create “snack-size” solution videos that educate its customers and prospects on what Hitachi Solutions does and how.
Responsibility: I worked with an agency to create animated informational videos. I acted as the creative director, working with an editorial team to develop the scripts and animation style.
Goal: Develop, educate, and implement a consistent brand identity, from logo creation to image usage guidelines.
Responsibility: I acted as the creative director on the rebranding project. When I started with Paylocity I took it upon myself to create a brand guide and develop a clear branding system including guidelines around language (voice), logo usage, photography, colors, typography, iconography and a grid system. Once the system was developed I worked with Learning and Development to launch a company wide training course around the brand identity and how to use the brand effectively. This training presentation was written, illustrated and developed by me.
Goal: Create a booth for Paylocity for the Annual SHRM event.
Responsibilities: I owned the creative direction of the environmental design of the booth as well as built the graphics for the booth. Once the branding system was established I pulled it throughout the social media campaign, the event swag, and the printed collateral.
Goal: Develop a social campaign that would run from December 1st through January 1st, to drive engagement through the holiday season.
Responsibility: I developed the campaign look through the different platforms of the website, social media images, and animated presentation. I worked with a copywriter to curate the content for the infographic component.
Goal: To help Boeing employees celebrate the company's centennial Frontiers published a special 100 page 2016 issue.
Responsibility: As the Art Director for this publication my responsibility included:
- Hire and direct an illustrator that sketched futuristic concepts for the editorial content as well as the cover art.
- Plan and coordinate regional and international photoshoots that capture the present work of Boeing. This involved directing over 12 photographers across the globe to capture a similar style so that once the essay is completed the photography will look cohesive.
- Coordinate the printing and delivery logistics for the 185,000 copies. The book was 100 pages, perfect bound, 100# cover with a soft-touch finish and embossing.
Click here to see the full issue.
Goal: Educate Boeing employees and the general public about how Boeing is involved in the community and elevating engagement.
Responsibilities: I worked with a small team to create informational graphics and a website. I designed the UI, website graphics, and worked with a editorial team to develop and curate the content on the website.
Goal: To celebrate Boeing’s Centennial in July 2016, Frontiers kicked off the count down to our 100th birthday on July 2015 with a special edition pull out poster. The poster is inspired by the theme “It can be done” pulled from a Bill Boeing quote “It behooves no one to dismiss any novel idea with the statement, ‘it can’t be done.’”
Responsibilities: Art Directed the poster illustration for the Centennial kick-off issue of Frontiers. I worked with an illustrator who created illustration for the aircrafts that the Frontier's editorial team had curated.
Goal: Frontiers was a magazine for and about Boeing employees. The objective of Frontiers was to provide information and content to employees about the company and its people, markets, products, benefits and services.
Responsibilities: Art direct, photo direct, design and layout the monthly publication, cover to cover. The magazine did a print run of 71,000 copies and was viewed online by 450,000 users internationally. The magazine stopped production at the end of 2016.
I contributed to issues from February 2014 – October 2016
Goal: Develop a branding system for Blue Cross Blue Shield of Illinois Employee Event.
Responsibilities: I worked with a small team to create the look and feel. Once the brand was established I built out the graphics from the presentation templates to the printed materials and photo editing.
Goal: Utilize the TATA brand to create a consistent look and feel for the TATA booth at Oracle OpenWorld to display the themes of speed, agility and moving forward.
Responsibilities: I did the production design once the brand was established. Including building out the graphic components, the user experience within the booth, and the printed collateral.
Goal: Launch a new business that was working to educate its users on the importance of data in communication.
Responsibility: I worked with a small team to create an informational video, website and identity. I designed the video story boards, worked with a editorial team to develop the script, designed the UI and website graphics.
Goal: Create an interactive iPad application that allows users to explore a 3D model of the Echelon Oval.
Responsibilities: I worked with a small team to design the UI and application graphics.
Goal: Create a system for seven major cities that would allow for a printed brochure and an interactive mobile application to be branded consistently through each location.
Responsibility: I developed the application and graphics for all locations. Including illustrating the information as buildings and creating custom sketched illustrations for the covers of each book.
Goal: Develop an interactive, in-lobby experience to showcase McDonald’s Hamburger University professors and Ray Kroc winners via a touchscreen kiosk where users navigate through a series of videos and interactive modules.
Responsibility: I developed the User Experience as well building the graphics for each screen including the global geographic regions and the galleries of awardee photos.
Goal: Create an infographic for the California Table Grape Commission that shows the grape buyer in pre-purchase, purchase and post-purchase.
Responsibility: My role in the project was to curate the data points, develop the design within the brand guidelines and layout the content as both a printed piece and an interactive application.
Goal: Simplify Unigroup data points in the form of a visual information graphic.
Responsibilities: I created a content hierarchy system by deciphering sheets of data points. From those data points I created an interactive infographic for the national and international statistics.
Goal: Create branding and packaging for a sophisticated line of chocolate.
Responsibilities: This was a partnership project, my responsibilities included copywriting, editing, design development, and printing.
